Product Advocate, Developer Platform

Cloudflare

Summary

Join Cloudflare's Self-Serve team as a Product Advocate on the Developer Platform, working directly with customers to enhance adoption, focus on retention, and escalate engagement to drive contractual commitments.

What you'll do

Serve as a GTM expert in our Developer Platform, especially in Storage Products (e.g. R2, D1, KV, Durable Objects), Application and Compute (e.g. Pages and Workers), Media (e.g. Images and Stream), and AI (e.g. Workers AI, Vectorize, AI Gateway).
Identify and determine ideal use cases for current and future developer customers, Expand customer consumption and spend over time, and minimize churn through high touch account coverage.
Run targeted campaigns both jointly with developer marketing teams and on a more ad hoc basis to increase usage and promote new product adoption.
Collaborate with Developer Advocacy and Marketing to convert top of the funnel developer awareness into customer engagement through targeted outreach and support marketing efforts including events, webinars, and customer case studies.
Enhance the customer experience for Startup Program participants, acting as their main GTM contact from onboarding to program completion.
Collaborate with Account Executives to support Developer Pay-As-You-Go Customers, selling the way the customer intends to buy, either by helping customers grow with Self-Serve adoption, or work with Account Executives on developer opportunities when customers require a contract commitment.
Regularly provide insights and updates on customer trends and stories to the broader Developer GTM Team.

Requirements

Minimum of 5+ years of Cloud Sales experience, preferably with a focus on developer-centric selling
Independent, self-motivated professional with excellent time management
Excellent verbal and written communication skills
Ability to multi-task and adjust priorities to meet deadlines
Proficient building models in Excel/Google Sheets and working knowledge of SQL
Prior experience with Salesforce CRM, Tableau, Big Query, BoostUp is a plus
Strong analytical capabilities with ability to handle and interpret large data sets
Proven ability to nurture and grow customer relationships over a long-term horizon